Pura HeatWave™
Pura HeatWave™
The salon blow-out look, at home!
🌸 Look like yourself again 5 in minutes
💖 Bouncy hair straighteners can't give you
✅ Gentle, even heat that styles without frying your strands
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3-6 Day United States Delivery
The Brush 10,000+ Women Love 💗
I used to spend 30 minutes fighting frizz every morning before work. Now it's 5 minutes with the brush and a couple sprays of the Pura mist after, and I'm done. No frizz, no flat bits, hair still looks done by the time I get home. My mum saw it and immediately ordered her own set.
After 50 my hair got thinner and drier, straighteners were making it worse. The brush is so much gentler, and the mist keeps my bounce going all day without weighing my hair down. My hair feels softer, looks fuller, and I'm not losing strands. I still spray on heat protectant just to be safe but I love it I don't even need to.
Every other brush I've tried gave me bounce for about 2 hours then my hair went flat. With this one, and especially when I finish with the mist my hair still looks done at 9pm. The two together are honestly a game-changer. Worth every penny.
Is It Safe For My Hair?
Is It Safe For My Hair?
Yes! The HeatWave™ is designed to be gentler than straighteners. Ceramic-coated barrel distributes heat evenly so no single spot burns. Auto shut-off after 60 minutes. Trusted daily by women with thinning, dry, post-menopausal, and colour-treated hair.
Will It Work On My Hair Type?
Will It Work On My Hair Type?
Yes. Works on straight, wavy, curly, fine, thick, thinning, and colour-treated hair. Adds bounce to fine hair without weighing it down. Smooths thick hair in one pass. Loosens curls into soft, bouncy waves. Whatever your hair type, the HeatWave™ is built for it.
Will My Style Really Last All Day?
Will My Style Really Last All Day?
Yes, and here's the honest answer.
The HeatWave™ shapes your hair from the inside-out, so your bounce and smoothness last far longer than straighteners or curling wands. Most customers see their style hold from morning until evening.
But if you want guaranteed frizz-free hair from morning to night, you'll need both the HeatWave™ and the Pura Mist.
The brush creates the style. The mist locks it in. Together they keep your hair smooth, bouncy, and frizz-free all day, every day, no touch-ups, no flat patches, no frizz creeping back at lunchtime.
That's why 83% of our customers add the mist to their order, it's the difference between hair that looks done and hair that stays done.
Smooth, Bouncy Hair In 5 Minutes — Here's How.
The technology that's replacing straighteners in thousands of US bathrooms.
The HeatWave™ uses a ceramic-coated thermal barrel that heats evenly from the inside-out, wrapping around each strand and shaping it gently, instead of scorching the surface like straighteners do.
The result? Smooth, bouncy hair in a single pass. No frizz. No tangles. No tugging.
Here's how it works ↓
Designed to do in 5 minutes what straighteners can't do in 30.
The Formula That Locks In Your Bounce.
Salon-grade formula. Lightweight finish. No crunch, no residue.
01
Hydrolyzed Keratin
The protein your hair has been losing.
- Rebuilds smoothness
- Adds shine without grease
Hair loses keratin every time you heat-style. This puts it back.
02
Sodium Hyaluronate
Salon-grade hydration in every spray.
- Locks in moisture
- Lightweight, no residue
The same hydrator used in luxury skincare — now for your hair.
03
Linseed Seed Oil
Hold without the crunch.
- Locks in your style
- Soft, touchable finish
Holds your bounce all day without the stiff feel of hairspray.
04
Coconut Oil
Frizz shield that smells incredible.
- Blocks humidity & frizz
- Adds natural shine
The reason your style stays smooth from morning till bedtime.
Hair that looks done is good.
Hair that stays done is better.
90 Day Money-Back Guarantee!
Try it risk-free for 90 days— if you don’t love it, we’ll give you a full refund. No stress, no questions asked!
Frequently Asked Questions
What's in the box?
Every Pura HeatWave™ order comes with:
- 1× Pura HeatWave™ Hot Brush (in your chosen colour)
- 1× Quick-start guide
- 1× 90-Day Money-Back Guarantee
Pura's Mist arrives separately 2-3 days after.
Everything you need to start styling in 5 minutes, straight out of the box.
How long does delivery take?
We ship every order from our warehouse within 24 hours (Monday–Friday). Standard delivery takes 3–6 working days with full tracking — you'll get a tracking link by email the moment your order is dispatched.
All US orders ship free of charge.
How do I clean and care for the HeatWave™?
Keeping your HeatWave™ in top condition is simple:
- Always unplug and let it cool before cleaning
- Wipe the barrel gently with a soft, dry cloth (no water, no soap)
- Remove loose hair from the bristles after each use
Treated well, your HeatWave™ will last for years.
How long does it take to heat up?
The HeatWave™ takes about 60 seconds to reach the selected temperature.
Is my order safe and secure?
Absolutely. Your order is fully protected:
- All payments processed through Shopify's secure checkout (the same system used by major US brands)
- We never store your card details
- SSL-encrypted end-to-end
- Backed by our 90-Day Money-Back Guarantee
- USs-based customer support — we reply within 24 hours
If anything goes wrong, you're covered — full refund, no fuss.
